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Commercial sales leadership,
delivered fractionally for brands building toward national retail.
Meridian Commerce Group embeds seasoned commercial operators inside emerging food and CPG brands to open buyer doors, manage distributor networks, and compound shelf velocity from pilot to national rollout, without the fixed cost of a full time VP of sales.
THE CASE FOR FRACTIONAL
01
Executive expertise, fractional cost
C-suite, VP-level, and buyer relationships on a monthly retainer, not a $300K+ salary, benefits, and ramp.
02
Incentives aligned to the shelf
Compensation weighted to placement and sell-through, so our upside is earned only when your distribution and velocity grow.
03
Built for the milestone curve
Engagement structures that flex with the brand from an unproven pilot to a national footprint, rather than a fixed scope.
THE MILESTONE FRAMEWORK
PILOT
≤60 stores
EARLY SCALE
100-300 stores
REGIONAL
300-750 stores
NATIONAL
1,100+ stores
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